Bachelor of Science in Marketing

Lead the digital marketplace with Mapúa’s Bachelor of Science in Marketing. Develop cutting-edge skills in branding and strategy for a future-ready career.

75+

employer partners

career path

Apply Now

Get to know Bachelor of Science in Marketing

The BS Marketing course helps students understand core marketing elements and how they contribute to business success. It builds strategic thinking skills, enabling students to apply marketing concepts to current business development challenges.

Blended

Learning Mode

July

Start of Classes for the First Term

To be updated

Scholarships

3 Years

Program Length

Program Educational Objectives

Applied concepts and principles of marketing in different business scenarios.

Demonstrated professional success via promotions and/or positions of increasing responsibility in a business organization.

Demonstrated life-long learning via progress toward completion of an advanced degree, professional development/continuing education courses, or industry-based training courses.

Uphold professional ethical standards required in the marketing profession.

Exhibited and implemented actions toward the improvement of marketing practice or related fields.

Collaboration with Arizona State University^®

One of the programs in collaboration with ASU Pathways, Mapúa’s Bachelor of Science in Marketing integrates world-class business practices with innovative educational methodologies.

Here’s how this collaboration enhances your educational experience:

Dive in global immersion with access to an ASU-enhanced curriculum.
Gain real-world experiential learning through exposure to industry professional expertise and real-life situations.
Harness digital mastery with cutting-edge digital tools and technologies provided by Arizona State University, ranked first as the most innovative university in the U.S.

Students can take it further by availing the pathway exclusive to students of Mapúa University’s E.T. Yuchengco School of Business located at the Makati campus. The Bachelor of Science in Marketing offers a pathway to BS Digital Audiences from ASU’s Walter Cronkite School of Journalism and Mass Communication, and allows students to:

Achieve degrees from both Mapúa and ASU, obtaining two prestigious qualifications from globally recognized universities in just four years.
Can live and work in the U.S. for up to three years after graduation through Optional Practical Training with an F-1 Visa.
Choose either ASU’s online or on-campus programs, securing access to the same world-class education, no matter your learning preference.
Expand your global connections and career prospects with the support of Mapúa, in collaboration with ASU’s extensive industry partnerships worldwide.

BS Marketing Program Outcomes

At the end of this program, graduates should be able to do the following:

Specific to BS Marketing

Apply principles and strategies in marketing in developing a marketing plan for a specific scenario to achieve specific business goals.
Select the proper decision-making tools to critically, analytically, and creatively solve problems and drive results.
Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
Apply information and communication technology (ICT) skills as required by the business environment.
Demonstrate corporate citizenship and social responsibility.
Recognize ethical and professional responsibilities in different scenarios in the practice of marketing.
Conduct market research studies.

Career Opportunities

Market Research Analyst

Analyze consumer trends, competition, and market conditions to help businesses develop effective marketing strategies.

Marketing Manager

Develop and oversee marketing strategies, campaigns, and branding efforts to enhance business visibility and customer engagement.

Social Media Manager

Create, curate, and manage content across social platforms to build brand awareness and drive audience interaction.

FAQs

Are there scholarships available for undergraduate students?

Yes, Mapúa offers various scholarships, including academic, financial assistance, and external grants. These scholarships cater to students with outstanding academic records or those needing financial support.

Does Mapúa University offer online or blended learning options?

Yes, Mapúa provides flexible learning modes, including fully online and blended learning formats, to ensure quality education while accommodating students’ needs. These options integrate digital platforms, virtual classrooms, and hands-on experiences.

How do I apply for admission to Mapúa?

You can apply for the BS Marketing course online by submitting the required documents, taking the admission exam, and waiting for the results. Once accepted, follow the enrollment steps provided.

What are the available undergraduate programs at Mapúa?

Mapúa offers various undergraduate programs, including Bachelor of Science in Marketing, among others. Each program is designed to provide students with industry-relevant skills and knowledge.

When is the admission schedule for undergraduate programs?

Check the admissions website for the latest deadlines.

Bachelor of Science in Marketing

Program Educational Objectives

Collaboration with Arizona State University^®

BS Marketing Program Outcomes

Specific to BS Marketing

Career Opportunities

Market Research Analyst

Marketing Manager

Social Media Manager

FAQs

INTRAMUROS

MAKATI

AYALA MALLS MANILA BAY

RCBC

MAPÚA EDUCATION GROUP

CONNECT WITH MAPÚA

AFFILIATES

Bachelor of Science in Marketing

Program Educational Objectives

Collaboration with Arizona State University®

BS Marketing Program Outcomes

Specific to BS Marketing

Career Opportunities

Market Research Analyst

Marketing Manager

Social Media Manager

FAQs

INTRAMUROS

MAKATI

AYALA MALLS MANILA BAY

RCBC

MAPÚA EDUCATION GROUP

CONNECT WITH MAPÚA

AFFILIATES

Collaboration with Arizona State University^®