Bachelor of Arts in Broadcast Media

Go beyond traditional broadcasting with Mapúa’s BA in Broadcast Media. Master the art of storytelling across television, radio, streaming, and digital platforms while building the versatility, creativity, and innovation mindset demanded by today’s evolving media industry.

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Become the Next Generation’s Voice with Mapúa’s BA in Broadcast Media Program

Mapúa’s internationally competitive BA in Broadcast Media course empowers you to become a compelling storyteller, equipping you with the skills to create impactful content for the dynamic world of television, radio, and digital platforms. You’ll gain hands-on experience in every facet of production, from ideation to post-production, preparing you for a successful and diverse career in news, entertainment, and digital media.

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Blended

Learning Mode

August

Start of Classes for the First Term

Scholarships

4 Years

Program Length

Program Educational Objectives

Build successful careers in broadcast and emerging media as content creators, producers, or media professionals who are globally competitive and technically skilled.

Promote ethical and socially responsible media that values cultural diversity, national identity, and community engagement.

Pursue lifelong learning through further studies, professional development, or creative ventures, adapting to new trends and technologies in the media industry.

Bachelor of Arts in Broadcast Media Program Outcomes

By the time of graduation, students are expected to demonstrate the following:

Demonstrate proficiency in oral, written and visual communication across diverse broadcast platforms, including radio, television, online, and emerging media
Conceptualize, write, produce, and direct original content that upholds journalistic standards, ethical norms, and technical excellence
Critically analyze media messages with an understanding of their impact on culture and society
Operate broadcast equipment and digital tools effectively in the production, editing and post-production of media content
Apply ethical principle and comply with national and international media laws, codes, and regulations in both journalistic and entertainment media practice
Conduct research to inform content development, audience engagement, media programming, and evaluation
Create inclusive, socially responsible broadcast content that promotes cultural diversity, gender sensitivity and national identity
Demonstrate professionalism, collaboration, and adaptability in multidisciplinary and real-world broadcast production environments
Engage in lifelong learning and adapt to emerging trends, technologies, and innovations in the broadcast media industry

Career Opportunities

Broadcast Journalist / Multimedia Reporter

As a Broadcast Journalist or Multimedia Reporter, you’ll be at the forefront of delivering news and stories that matter. You’ll research topics, conduct interviews, gather information from the field, and create compelling content for television, radio, digital, and social media platforms.

Director for Live/Recorded Programs

As a Director for Live or Recorded Programs, you’ll lead the creative and technical execution of television shows, broadcasts, and digital productions. From coordinating camera shots and live transitions to guiding on-air talent and production teams, you’ll ensure every program delivers a seamless and engaging viewing experience.

Executive Producer for News, Public Affairs, or Entertainment

As an Executive Producer, you’ll provide leadership and strategic direction for broadcast programs. You’ll oversee content development, production operations, budgeting, and talent management, ensuring programs resonate with audiences while achieving organizational goals.

Head Writer for Broadcast Programs

As a Head Writer, you’ll shape the voice and narrative of broadcast content. You’ll lead writing teams in developing scripts, segments, and storylines that inform, entertain, and engage audiences across various media formats.

Social Media Producer

In today’s digital-first landscape, Social Media Producers create content that sparks conversations and builds online communities. You’ll develop platform-specific content strategies, produce multimedia assets, and analyze audience engagement to maximize reach and impact.

Technical Director

As a Technical Director, you’ll be responsible for the smooth operation of broadcast technologies during live and recorded productions. You’ll oversee production equipment, manage technical crews, and coordinate complex workflows to ensure high-quality content reaches audiences without interruption.

Command the Airwaves with Mapúa's BA Broadcast Media Program

Program Educational Objectives

Bachelor of Arts in Broadcast Media Program Outcomes

Career Opportunities

Broadcast Journalist / Multimedia Reporter

Director for Live/Recorded Programs

Executive Producer for News, Public Affairs, or Entertainment

Head Writer for Broadcast Programs

Social Media Producer

Technical Director

INTRAMUROS

MAKATI

AYALA MALLS MANILA BAY

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